Through its strength and impact, it promotes online shopping and discovery. It will allow you to strengthen your brand image, create a closer link with your customers, support a direction towards a societal marketing or stand out from your competitors, simply.
It is therefore essential to understand the importance of video marketing for your business in order to use it wisely.
For information and according to a study by ReelSEO, more than 70% of Internet users think that viewing an advertising videowould have a considerable influence on their purchase decision
All means are good to increase sales or visibility through different channels. The list of communication supports to make known his activity or his company is quite diverse. But content through video marketing is acclaimed by most experts in the digital marketing industry as being the most communicative, catchy and engaging medium.
Why Video Promotion Is Important?
50% of professionals say that corporate movies are marketing content with the best return on investment. Video is an effective way to boost clicks to your website which tends to improve your SEO and get you to the top of the search results.
If your video is engaging and engaging, the customer will have a better idea of your business or product. This format gives you the opportunity to express your creativity in order to refine your marketing speech and to encourage engagement with Internet users from the first seconds of viewing.
TRUST AND TRANSPARENCY
Introducing yourself to your audience allows you to give the user a certain confidence in you and your business. Establishing a relationship of trust is one of the key points to reassure your prospects and turn them into loyal customers.
Video is a powerful medium when it comes to telling a story and making an impression, provided you have relevant content and a strong identity. It is an effective way to regain its image or to distinguish itself from its competitors.
GOOD FOR SOCIAL MEDIA
Needless to say that you must be present on social networks. But it is important to choose your strategy and especially the content to offer to your customers. The video was voted the most shared format on social media and it's no coincidence.
Bring Video Promotion Into the Play
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Digital Marketing Touch is a young and dynamic company that offers tailored services to help businesses understand their digital transition.
Indeed, the development of the digital world and the rise of websites, and more generally web marketing, have led us to specialize in these areas of activity to support customers in their web and marketing approaches.
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